Founders love to chase. Our aggressive pursuit of money, customers, investors, growth and optimization were among the habits that landed us in this weird world beyond the finish line.

Given our nature and society's unrelenting message that success equals bigger, better and more, we feel the urge to accumulate, grow, acquire and build.

But what to run toward, now that the race is won? More money? Status? Pleasure? Freedom? Things? Energy? Power? You can chase more, but it’s likely you won’t be satisfied, no matter how much you catch.

We start and stop new initiatives: investing, a new company, a non-profit board, a vacation home. We get excited, then bored and frustrated.

Why is it so hard to find what you’re looking for?

Because you already have it.

You may find it similar to the feeling of looking for your keys, only to realize they’ve been in your hand the entire time.

You. Already. Have. It. 

Try chasing contentment with what you already have.